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Press
Hi Friends, So this happened and here’s how: I won Best of Houzz for Customer Service (awesome!), and they sent me a press release all ready to go so I emailed it to the Sentinel. My very first press release! I know, I should send them constantly but that’s a whole world I don’t have (make)...
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  You always tell me you’d love to see more pictures of my interior design projects. I put a couple on Houzz, and someday I will be adding more. However, yesterday after meeting with a new client about a really exciting job, I realized something big: not only are the majority of my clients extremely...
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I totally forgot there was to be this lovely article a few Sunday’s ago San Francisco Chronicle, until my Mom sent me an email. Click the link to read about all the shops, if you’re lazy I will paraphrase here: Saffron and Genevieve: Images of Narnia come to mind as you walk into this unassuming...
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Hi Friends, Now that I am in my TENTH year (yay!) of making Saffron and Genevieve happen, I am looking forward to the next chapter of the shop and my career. When I say “making Saffron and Genevieve happen” I mean what it takes to keep it going, keep you interested and excited and keep...
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Hello my friends. On this date in 2005 I signed a lease and gave myself one month to set the stage that is Saffron and Genevieve. It’s been 85% wonderful because my customers are awesome, but admittedly I can be a bit jaded about this business where I used to be inspired (only when I pay attention to...
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Hi, I was selling my wares on a fancy website for a while, this is the interview for it. I am much better thinking and writing out my own answers than being interviewed in person. Your connection with vintage? If you look at almost any tool or machinery from the late 19th century and earlier, you’ll see...
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Making the Most Out of a Small Space Scarlett Fiona Reed of Saffron and Genevieve talks quality over quantity “I could almost tent it here and be happy,” says Scarlett Fiona Reed, referring to her quaint cottage, which overlooks Schwan Lake in Santa Cruz. The founder/owner of local home furnishing shop Saffron and Genevieve moved...
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Three years ago, Nancy and Dana moved with their four dogs from a 1,000-square-foot 1920s bungalow into this 3,000-square-foot modern mountain farmhouse in the Santa Cruz Mountains that was designed and built by Greg Heitzler. Their furniture was California bungalow-sized — too diminutive for the new place — so they scoured Craigslist and worked with...
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Scarlett Reed’s cottage in Santa Cruz county used to be part of a chicken ranch. It’s a little bit country, but situated only two miles from the ocean, it’s a little bit beachy, too! It’s an aesthetic that has carried over into her shop. Read the rest here.
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