By

Scarlett Fiona Reed
Hi Friends, It’s possible this is the last blog I will write about the physical store. It’s definitely not the last ever, and I look forward to having the freedom to write about whatever is on my mind. This “move” will be the 40th in my lifetime. I’m really good at it. If this was...
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Hello Friends, Only 11 more days of my retail shop. I knew it was coming but I am not ready! I’m not ready to let you go. Once I am working from home, I’ll be seeing clients, yes, and talking with sales reps and the like. But I will so miss the inspirational conversations I...
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Hello Friends, I just wanted to check in and ramble a bit. DESIGN: When I first opened Saffron and Genevieve, one of the reasons was to showcase my interior design style. Almost all of my jobs came because one of you walked in and wanted that feeling in their home. Now that I am getting...
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My Friends, It is time. I think many of you knew before I realized it. In these 10+ years, I accomplished everything I wanted to here in the shop. It is a beautiful, peaceful place filled with loveliness and the support and camaraderie of the absolute best customers, the best humans. I have earned the...
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Hi Friends, Many of you have been with me on this journey of shop owning, shopping travels, self-exploration and growth, love, and now the new house. It is so nice to get feedback about my posts! We have been in our new home for almost eight months. You know I have always lived simply and except...
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    Hello Friends, I’m back from the Las Vegas Home Show, totally inspired and ready to incorporate some really wonderful new merchandise into the store. I found myself longing for a larger showroom to showcase all the beauty!   As you may know, Saffron and Genevieve has reached a 10-year milestone. This special anniversary has given me...
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Hi my Friends, I hope the year is starting nice and smooth for you all. I am thankful so many of you let me know you’ve embraced the “new” direction I am going in the shop. Times change, people change, tastes change. Here’s one of the sweet responses: “I absolutely love how you are mixing...
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Hello Friends, I’ve been thinking about this end of year note for weeks. Usually a topic comes to me, something I feel I need to talk about. However, I realized last night that I have said everything that is on my mind this year. I had one of the best and happiest years of my...
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    Hi Friends, I felt the need to put the disclaimer in the subject line because some of you jump to conclusions without reading closely. Saffron and Genevieve is not closing or moving. I have always sold what I loved and in the past, I lived in places where the chippy and the rusty...
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  Hi Friends, We’ve come a long way from 2005. When I first opened the shop I was amped but a bit shaky on my feet. I had the background and experience but had yet to find my own voice. At first I tried hard to provide killer deals on everything. It took me a while...
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